Indigene started with a passion for traditional textiles and handcrafted techniques. Its brand ethos emerged from this passion, and from an intuitive perspective on ‘artisanal clothing’, making a larger, yet deeply personal, statement through every piece, every detail. Indigene clothing is about ease and comfort, about keeping it stylish yet modest, celebrating the essence of the maker. An open closet with stories to tell. One that speaks of and for artisans, their skills and challenges; of consumers who know how it feels to pay it forward. Lending it form, shape and accent are its storytellers, designers Ruchi Tripathi and Jaya Bhatt, textile design graduates from Delhi’s National Institute of Fashion Technology.
Indigene takes great pride in its partnership with artisans and local communities, involved at several stages of creation of an Indigene garment. Following a long yet ethical supply chain, it strives to keep intact its identity as a handmade and ethically crafted label. Each Indigene product goes through several hands and geographies, bringing together a tapestry of stories and cultures.