Indigene’s design philosophy celebrates timeless fashion not driven by trends and traditional, sustainable production processes. Quality is vital to the brand; the fabric, fit and finish, crucial to the Indigene experience. An organically growing label, Indigene works closely with skilled artisans and local communities (trained) for production. It believes in fair, deep-rooted partnerships, nurtured by constant learning and training.
Sustainability is about long-term relationships. Indigene continues to work with its first set of partners, artisans and needle-workers, who came on board when it started, even as it expands its network of craftspeople every year. As a label, it’s proud of its long yet ethical supply chain and the many hands involved in producing each garment.
Handcrafting is an essential part of Indigene. All crafts and techniques have a geographical and cultural relevance, belonging to a certain area and community. Traditional crafts each have a story to tell and a reason for existence. Indigene believes in keeping the essence of this story alive. We work with artisans in their own region, their own ‘comfort zone’— a small effort to keep craft out of urban factories and karkhanas, in their original spaces.
Aware of the fact that the textile industry is one of the largest polluters in the world, we are constantly working towards utilising our textile waste. Our process involves re-imagining leftover fabrics for garments and accessories, which has become a continuous process at Indigene. GUDRI – our line of repurposed products explores new ways of using textile waste; swatches and scraps, to create perennial, earth-friendly products with each passing season.